SXSW Day 3 - All Quiet on the Western Front

It was a long day yesterday with the last film finishing around 12.45am but it was worth it.  Joe Swanberg's Drinking Buddies was an excellent US indie that portrays that fine line between co-workers, drinking buddies and emotional affairs.  Well acted by Olivia Wilde, Jake Johnson, Anna Kendrick and Ron Livingstone.  The Q&A revealed that most of the script was improvised, which gives the film a very real, everyday feel to it.  You recognise yourself and everyone you know in these characters.  Joe Swanberg is a SXSW success story as he started out in 2005 with a short film and has made 18  movies since then, distributing some of them himself.  Find out more about him here

Before Midnight is a all you expect from the third in the Before trilogy.  Again, the very real conversations and situations that Celine and Jesse find themselves in are recognisable and without the glamour of Hollywood romantic movies.  It is a tight script as usually by Richard Linklater, Ethan Hawke and Julie Delphy. Definitely worth a watch.

I spent most of Sunday soaking up the vibe looking at the insane marketing and giveaways of the brands in the exhibition hall and the boutique locations around downtown Austin.  I especially like NBC's promotion of Revolution where they have stuff you can do if there was no power.  Instagram are drawings and they provide moonshine.

The only film I saw this day was the world premiere of Downloaded, a documentary by Alex Winter about the rise and fall of Napster.  This is a great doco that shows you how the economic revolution has happened and it was lead by two 18 year olds in the late 1990s.  Shawn Fanning and Sean Parker.  The history books will look back on the last 15 years and track the demise of existing distribution mechanisms from that point.  Check out this excellent doco and watch how the world was changed.